Where the Industry grows together
Lemonhaze brings thousands of people from the industry together by providing Up fronts for brand salespeople and retail buyers, executive golf tournaments, budtender events, education, conventions, industry reports and more.
Combining methodologies -- in-home use testing, live focus groups, and surveys -- we offer the opportunity to get your product in front of experience budtenders to find out what about your product will make them recommend it to customers.
Step 1 – Kick off meeting - We'll look at your end game with you and craft a solution that addresses your questions.
Step 2 -- Getting the right budtenders - We screen the prospective focus group participants from our database of thousands of budtenders in your market, based on the criteria of your product's target audience.
Step 3 -- Product placement - We will arrange to have your product sent the participants, or arrange to reimburse them to purchase the items themself if they are available locally. NOTE: Feasibility is contingent on laws of the specific area targeted for testing.
Step 4 -- Discussion guide - We will review with you the discussion guide that will serve as the guideline when the moderator conducts the group.
Step 5 -- Focus groups - Our moderator will facilitate a minimum of two separate groups of participants using an online video platform that will be recorded and provided to you.
Step 6 -- Results - We will provide you with a professional summary report showing the findings of the groups.
Add-ons include presentations, in-depth interviews, marketing consulting and follow up research for either a deeper dive or to quantify the findings from the qualitative research.
Focus Group Moderator - Laura Fordis
Holding a Masters of Arts in Communications Management from USC, and doing her undergraduate work at Tufts, Lara is known for her ability to execute on unconventional market research projects and her knack for translating research findings into actionable marketing insights. She specializes in helping businesses of all sizes and types.
IF you would like information about Budtender or buyer focus groups, Contact Us here.
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